Outcome & Learning
Always do a project retrospective.
Websites with this much content organization would benefit from a dedicated content redesign phase, prior to any UI design and development. If time had not been so pressing for the client, I would have first built a live content prototype on a plain ol’ neked bootstrap framework in order to migrate and update new content within the new architecture.
This would have provided our small teams more time for content refinement and we would have been able to live with the new URL structure, and understood exactly what modules needed to be built. The UI design process would have been accurate with final content in place. I would have also scaled back on UI details overall. It was nice for the brand facelift to have a unique theme, but some elements going forward may need to be scaled back to stay utilitarian.
In the end the client achieved a massive brand and content facelift across print, screen, and environment in an uncomfortable amount of time. Bushnell University was delivered a new website with improved content organization, URL structures, and user funnels, as well as customized CMS features for better content management. Most importantly, everything had been designed around an “admissions first” purpose, and every section of the site was geared towards helping new students find their way through the application process.