This project was a great example of taking a broad idea, reducing it to core elements, and redefining the outcome. What was originally the most important part (mindfulness education modules) became a secondary metric in favor of getting users to use the app more often.
Since I was brought on to fill a gap for Twenty Ideas
, I was able to hand-off my work to the rest of their team as their schedules became open. The app went through several iterations of art direction and naming, and after multiple iterations was finally named Qlarity
The big take-away for me on this project was the re-affirmation of how important it is to talk to real people, in real life, about their needs and behaviors. Nothing beats first hand information. Also, never trust app design for high-schooler to the over-40s set without checking yourself at the door. The kids are alright.